ADR (Average Daily Rate) for an Airbnb is the total booking revenue ÷ the number of occupied (booked) nights in a chosen period. Pick a clear date range (like the last 30 days or last month) so you can compare ADR month-to-month and use it to guide pricing decisions.
ADR = Total Revenue ÷ Number of Booked Nights.
"Booked nights" means nights you actually sold and hosted guests (not your total available nights), which keeps ADR separate from occupancy rate.
You can calculate ADR in two valid ways, depending on your goal: internal performance tracking or market benchmarking. The key is consistency—choose one method for each use case and stick to it every time you report ADR.
Let's say you had 10 booked nights in a selected timeframe, and your earnings break down like this:
Now calculate ADR using the formula:
$2,000 ÷ 10 = $200/night (nightly-rate-only ADR)
If you include cleaning fees in a "total revenue" approach, your ADR increases:
$2,300 ÷ 10 = $230/night (total revenue ADR)
This is why you should be clear about your method—including cleaning fees raises ADR compared to a net approach.
To calculate ADR (or verify Airbnb's ADR number), you need two inputs for the same timeframe: booked nights and revenue. Airbnb's host dashboard can show ADR directly, and it can also help you confirm the underlying booking activity used to calculate it.
Use the same timeframe each reporting cycle (for example, every month on the first day) so your trendline is clean and your pricing decisions are comparable.
